Memes

Words we use to make sense of the chaos.

We do our best to keep this list updated, but if you find something missing, please comment below.

• #CrisisCocktail: A phrase that replaces “polycrisis” or “metacrisis.” Just like a cocktail is shaken or stirred by the human hand, this phrase hints at the idea that the multiple crises are a created narrative designed to illicit a particular response. Also see #WagTheDog.

• #EndofNorm: Refers to the gradual process required to end everything we’ve considered “normal” since the Industrial Revolution. Specifically, it refers to the decade of 2020-30 which commenced with C19; then escalated with the Trump Administration from 2025; will likely culminate in the #GreatReset.

• #EvImpulse: The Evolutionary Impulse, which is the innate drive—an active organizing principle—within all living systems to adapt and evolve into higher expressions of itself. Deep dive: https://bit.ly/Ev-Imp

• #GlobalCycle: The well-established pattern of 7 phases that every empire has followed for the past 12,000 years and that the (Western) globalized civilization has followed since the Peace of Westphalia in 1648. Deep dive: https://bit.ly/CycleCiv and https://bit.ly/7-Phases-Glo

  • Phase 1 - Foundation: Mixture of cultures & stability after turmoil: 1648 - 1776

  • Phase 2 - Growth: Gestation & early development: 1776 - 1823

  • Phase 3 - Prosperity: Expansion & wellbeing for all: 1823 - 1929

  • Phase 4 - Warning: Overshoot & early conflicts: 1914 - 1972

  • Phase 5 - Decline: Hubristic leaders & overreach of empire: 1972 - 2009

  • Phase 6 - Crisis: Totalitarianism & decay of morals: 2009 - 2030?

  • Phase 7/0 - Transition: Invasion (internal or external) & emergence of the new: 2020 - 2050?

• #GreatReset: A term popularized by the World Economic Forum (WEF) during C19. We use it to refer to a #JiuJitsu move during the anticipated Global Currency Reset to focus on #Synthesis. Deep dive: https://bit.ly/G-c-R

• #Interstructure (Class and Values): Builds on the concept of infrastructure (the built environment) as well as all the social structures that keeps complex societies functioning (education, health, governance). Importantly, the phrase includes their interdependent relationships, for example how education affects health). Deep dive: https://bit.ly/Int-Struct

• #JiuJitsu: The gentle art of meta-system change that leverages the existing system’s own momentum, contradictions, and evolutionary pressures to facilitate conscious transformation during periods of civilizational transition, particularly the approaching #GreatReset.

• #MassFormation: Describes a phenomenon when an entire group, or an entire population, lose their rational faculties, become unable to think for themselves, and begin acting as a herd. Deep dive: https://bit.ly/MadCrowd

• #METs: Major Evolutionary Transitions during which significant shifts occur in the way information is stored, transmitted, and processed in biological and social systems. These shifts result in higher expressions of how humans coordinate their activities. Deep dive: https://bit.ly/M-E-T

  • Mimetic Consciousness: Emerged around 3.5 MYA - The first hominins to be discovered and described from Africa, very basic tool use, used mime to communicate.

  • Magical Consciousness: Emerged around 1 MYA - Homo erectus, Homo heidelbergensis, and the Neanderthals; advanced tool-making and the use of fire; characterized by animism, emotional engagement, and a magical connection to all living beings.

  • Mythic Consciousness: Emerged around 60,000 YA - Homo sapiens, a large and complex brain, the capacity for language and the telling of myths to explain and make sense of the human experience.

  • Material Consciousness: Emerged around 6,000 YA. Characterized by cities with monumental architecture, written language, social hierarchy, poverty and wealth, top-down power structures, organized warfare, empires, Patriarchy, the depletion of Nature leading to Overshoot, objectified reality, scarcity, and separation. Deep dive: https://bit.ly/Mat-Con

  • Mycelial Consciousness: Started emerging about sixty years ago. Mirrors the sophisticated coordination patterns found in fungal networks. Deep dive: https://bit.ly/MetaCon

• #Oshoot: Using resources quicker than they are produced. The condition occurs when occupants of a place continue to extract (for themselves or the use of others) resources which should be reserved for future generations (stealing from the future). Deep dive: https://bit.ly/O-shoot

• #WagtheDog: A manufactured news cycle or media spectacle deliberately amplified to divert public attention from the underlying monetary system collapse and #GreatReset, effectively using emotional engagement with surface-level drama to prevent conscious participation in civilizational transition. Originally from the 1997 film Wag the Dog, in which a political spin doctor creates a fictional war to distract from a presidential scandal. https://en.wikipedia.org/wiki/Wag_the_Dog